Saturday, October 21, 2017

Out of the Loop


Let's face it, we've probably all been eating our Froot Loops pretty much the same way from the get go.  Outside of the "milk and bowl" maneuver, there's the dry method and a handful of custom creations but there's typically nothing new under the sun...until Toucan Sam went to Texas.


The State Fair of Texas is known as the "Deep Fried Food Capital of the World" and every year vendors compete to come up with the most creative deep fried dish to amaze and sustain fair visitors.  Deep Fried Twinkies and Deep Fried Snickers may have started the trend years ago but now they're old news.  This year's top contender was Deep Fried Froot Loops...and I got 'em!


Here's what they look like.  The round loops of fruity goodness not only garnish the tasty treat, they also make up the inner filling.  Inside the crisp shell is a "goo" (for lack of a better term) that has the essence of Froot Loops.  Somehow the cereal was mashed up or liquefied or goo-ified but it definitely tastes like the real deal.


Like many deep fried treats, the creators feel it necessary to dump a ton of powdered sugar on top of it.  And that's not necessarily a bad thing but if I breathe in right before a bite, I tend to get a lung full of sugar...which is an unusual sensation. 

Lastly, there's also a type of icing or topping to round out the experience.  I wasn't sure but I think it was marshmallow flavor.  I'm also not even sure that marshmallow is a flavor...it is, right?  So as far as I'm concerned, we now have a brand new way to enjoy our favorite fruity breakfast treat.  If you try them, tell 'em Sam sent ya.




Thursday, October 5, 2017

Rubber Made

You may think of the Michelin Man as the quirky, bloated fellow who serves as a beacon of warmth when you have car trouble and have to go to the auto parts store, but the ribbed gentleman also serves as a reminder of economic prosperity to the people of Ardmore, Oklahoma.  And he's always there to greet you at their Michelin Plant:


The plant has been here for years and if you are like me and constantly on the search for photo ops with life sized advertising mascots then it's definitely worth a stop as you travel along I-35.  This tall drink of water is practically begging you to slap some skin and give him five:


Michelin has been so good for central Oklahoma that our lumpy buddy was even honored by the Oklahoma History Center in Oklahoma City by displaying this smaller version of the legendary icon in one of their exhibits:


So around this area there is clearly some love for when the rubber meets the road.  And if you want to pay a visit to an advertising icon, you know where to go.