Lime and Punishment

There's a common trope in cereal commercials where a beloved character is desperate to get their hands on the sweet, sweet goodness of their favorite breakfast treat.  And, of course, it almost always ends with the character being denied and some sense of "justice" being served.

The classic example, of course, is the Trix Rabbit.  One elaborate plan after another fails as he dons disguise after disguise in his quest for his fruity prize.  Case in point, an old commercial (from the 70's, maybe?) where he pretends to be a house painter to gain access to the unsupervised children at the breakfast table.  And as expected, his ruse quickly fails:

But something else stuck out to me with this one.  Normally, the kids would have a good laugh at the expense of what is clearly a suffering addict, but this time instead of mild amusement we're met with seething, white hot rage:

These kids just aren't having it.  Now I doubt they'll even be able to enjoy the fruity flavors of their favorite cereal.  They really need to learn to live and let live like all the other kids in all the other commercials.  But they're not going to be content with laughing it off.  They clearly want retribution.