Guess who's back? Yep, it's that time of year again. The grocery store shelves are turning a specific shade of orange and black and the rubber mask smell wafts throughout the stores a little bit more than you'd like it to. But the most important indicator of the approach of the Halloween season happens in the cereal aisle:
I've had mixed feelings about the seasonal availability about the General Mills Monster Cereals. Of course, in the old days they were on sale year round and when they changed to a six week seasonal offering, the initial feelings of shock and betrayal couldn't be denied.
But I think I've come around on the whole situation. Absence makes the heart grow fonder and all that. One of the best things about the shorter release is the new box designs we get (almost) every year. This year in particular has quite the Halloween party on the back:
If you're into advertising mascots like me, this is definitely the party you want to be invited to. A lot of our cereal pals are in attendance and the costume theme seems to be exclusively "monsters from Monster Cereals." Here's how it breaks down:
- Dressed as Count Chocula: Boo Berry, the Trix Rabbit and the Cinnamon Toast Crunch "Crazy Squares" (I still haven't warmed up to those guys)
- Dressed as Boo Berry: Lucky the Leprechaun, Frankenberry and Buzz Bee from Honey Nut Cherrios
- Dressed as Frankenberry: Count Chocula, Sonny from Cocoa Puffs and the Pillsbury Doughboy?!? Wait, he's not from a cereal!
He definitely gets the MVP award for this get-together. You didn't see any other non-cereal mascots show up to support the monsters but this guy is a total team player. I want to see more of this in the coming years. Let's get some crossovers going!
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